Why Product Approval?

The Oral Health Foundation evaluates shopper oral well being care merchandise to make sure that producers’ product claims are clinically confirmed and never exaggerated. Oral care merchandise discover their method into everyone’s procuring trolley, however solely 1 / 4 of customers perceive their substances and function. Plus, virtually three in 4 individuals don’t all the time imagine the product claims. If a product carries the Oral Well being Basis Accepted emblem a shopper could be assured that claims made on the packaging haven’t been exaggerated.

Product Recognition

With the numerous rise and progress in a wide range of dental insurance coverage and care reimbursement schemes, there’s a demand from the general public, career and business to have these schemes recognised. If a scheme carries the Oral Well being Basis Recognised emblem customers could be assured that advantages of a plan are real.

Independently Accepted

It will be important that persons are given the added stage of assurance they want and deserve. That is why our unbiased panel of internationally recognised dental consultants examine all of the claims fastidiously to verify they’re true, and backed up by dependable scientific proof.

At present, there are greater than 150 permitted services and products on sale, together with toothpastes, brushes, mouthwashes, interdental brushed and extra, provided in 60 nations around the globe.


  • Builds shopper confidence.
  • Unbiased endorsement of the advantages of the merchandise.
  • Assessed by a trusted unbiased and internationally recognised panel of lecturers.
  • The largest accreditation scheme on the planet and internationally recognised.
  • Use it as a promoting level.
  • Show the brand for shopper confidence.
  • A product web page on our web site, linking to your individual devoted internet pages.

Get your merchandise permitted or recognised

If you’re a producer and wish your, or your consumer’s merchandise Accepted, or a dental insurance coverage supplier and would really like your plan Recognised, contact us for full particulars and a citation. 

Accreditation enquiry form

Accepted and Recognised Merchandise and Providers

Helpful hyperlinks: